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AMAZON ALEXA FIRE TV:
(Hacathon)

Create an interactive way for brands to engage customers using traditional powers of TV in concert with the cutting edge capabilities of Alexa Voice to benefit the cosumer, brand and tech platform.

CRITERIA: 

Based on Amazon leadership principles:

– Customer obsession

– Invent and simplify

– Deliver results

SOLUTION:

A choose your own adventure interactive commercial “Who would you like to make your Nespresso?”

CATEGORIES:

MISC.

AWARDS:

2019: IPG + Amazon: Alexa Voice and Connected TV Creative Hackathon (Shortlisted finalist)

CREDITS:

DESIGN: Fermin Fernandez

CONTENT PRODUCER: Alexander Holmes

EXECUTIVE PRODUCER: Rich Goldstein

TECH DIRECTOR: Richard Lewis

POST/VFX PRODUCER: Sara May

AGENCY: McCann, NY

CLIENT: Nespresso