miller cabo

MILLER CABO WABO:

Miller Cabo Wabo Premium Cerveza, was a collaborative beer project between Miller Brewing Company and Cabo Wabo Tequila.

This premium cerveza was crafted with the expertise of both companies, blending the traditions of Mexican beer-making with the innovation of American brewing. Available in select markets, offering consumers a taste of the exotic and adventurous spirit of Cabo San Lucas in a premium beer experience.

I created an eye-catching visual concept aligned with the brands identity for use in wild-postings (guerrilla-style marketing) OOH posters and bus shelters. 

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CREDITS:

DESIGN: Fermin Fernandez

AGENCY: Saatchi & Saatchi, NY

CLIENT: Miller CaboWabo