lenovo

LENOVO:

Lenovo launched a new long-term, global branding campaign, entitled ‘For those who do’. Including print ads and OOH elements in the initial stages. The campaign focuses on Lenovo’s ‘Do machines’ which enable or facilitates users in achieving their goals, The whole idea behind ‘For those who do’ is that Lenovo provides whatever is necessary or needed for you to achieve what you want to achieve.

I designed adaptations for Print, OOH, Bus-Wraps, Sales and Online Rich Media banners

CATEGORIES:

PRINT, BANNERS

CREDITS:

DESIGNER: Fermin Fernandez

CCO: Con Williamson

CD/CW: Justin Ebert

ECD/AD: Brian Carley

AGENCY: Saatchi & Saatchi, NY

CLIENT: Lenovo