air tahiti

AIR TAHITI NUI:

In order to announce a new nonstop flight from NYC, a campaign was created that depicts a delicate continuous line that connects something distinctly New York to something distinctly Tahitian.

The images are linked with the URL nyctotahitinonstop.com. Once the viewer arrives at the site the continuous line becomes animated and takes them on a journey from New York to Tahiti. They can then learn more about Tahiti and book a trip.

One continuous line illustrates Air Tahiti’s new nonstop flights from New York to Tahiti, i.e., New Yorker becomes a hula girl.

CATEGORIES:

PRINT, OOH, KEY ART

AWARDS:

2005: Cannes Lions International Festival of Creativity:

(Silver Lion Campaign) Travel, Transport & Tourism – Air Tahiti

2005: London International Awards:

(Gold Print Consumer Campaign) – Air Tahiti

CREDITS:

DESIGN: Dennis Clouse, Fermin Fernandez

CD: Tony Granger

CW: Rob Lenois

AD: Rob Perillo

AGENCY: Saatchi & Saatchi, NY

CLIENT: Air Tahiti Nui

ADVERTISER: Air Tahiti