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FERMIN FERNÁNDEZ
DESIGN/ART DIRECTION

M: 917.913.3309
E: hello@ferminf.com
W: ferminf.com

SUMMARY: 
Design/Art Direction
Solid experience in the graphic design/advertising industry, developing brands in the packaged goods, retail, consumer electronics, travel, and financial industries.

EXPERIENCE:
Senior Studio Artist/Designer
Publicis Groupe
Prodigious, NY 2009 – Present
Saatchi & Saatchi, NY 1999 – 2009

Create overall look and layouts for (print, broadcast, outdoor, web) campaigns.
Creative development and support for presentations and new business pitches.
Responsible for the execution of print-ready mechanicals: magazine, newspaper,
OOH, tablets and direct mail.
Design online-banner ad campaigns.
Quality-control of work and adherence to specs & procedures.

Clients include: P&G (Tide, Crest, Folgers, Iams, Pampers, Head & Shoulders, Olay)
General Mills (Cheerios, Total, Fiber One, Pillsbury)
JCPenney, Lenovo, Ameriprise Financial, Novartis (Triaminic, Theraflu)
Mead Johnson (Enfamil, Enfagrow) JPMorgan Chase (Sapphire),
MillerCoors (Miller 64, Miller Chill, Miller Cabo, Miller High Life, Miller Lite).

Art Director
Editor & Publisher Co., FPP (Free Paper Publisher) Magazine
(September 1995 – December 1998)

Designed layouts for features, columns and department sections for monthly trade publication.
Created in-house ads and designed layouts for weekly E&P magazine.

Graphic Designer
The Mines Press
(February 1995 – September 1995)

Designed letterheads, business cards, envelopes, and other collateral pieces for the Real Estate and Insurance industries.

Freelance: Design/Art Director
Work For Hire (1995 – Present)

Clients include: Ecotone Recordings, Elephant Blue Design, Grafcast, Just Plastics,
Magic Novelty Company, On My Signal, Rockit Wave 8, Squeeze Jeans,
Thrust Apparel, Toma Vodka, Tripulante, Uptown Sports Complex,
Inwood Hills Spirits and Wine Room, Liza Crespo Ecotecture.

AWARDS:
1995 Advisory Commissions Award (Excellence in Art & Advertising Design)
2005 Cannes Lions, (Silver Lion Campaign) Travel, Transport & Tourism – Air Tahiti
2005 London International Awards, (Gold Print Consumer Campaign) – Air Tahiti

EDUCATION:
New York City Technical College (CUNY)
Arts & Science: Art and Advertising Design, 1995